Energy REView by Apparent

We collect the following types of information from or about you when you use our Services:

• Name, email address, phone number, mailing address, and similar contact information.
• Account credentials if you register for an account.
• Information you submit through forms (e.g., inquiries, support requests).
• Data related to your use of our IoT devices (e.g., device serial numbers, installation location, and telemetry data sent directly from the device).

• Device and usage data such as your IP address, browser type, operating system, referring URLs, pages visited, and time/date of visits.
• For mobile apps: device identifier (Android Device ID for Android users or IDFV for iOS users), and application usage analytics.
• Cookies and similar technologies to improve navigation and remember your preferences. (See Section 6 below.)

Some mobile apps request certain device permissions, such as:

• Location data (e.g., to help configure IoT devices or show relevant features).
• Camera access (e.g., to scan QR codes or capture images for setup).
• Local network access (iOS) (e.g., to discover and configure IoT devices on your network).

You can control these permissions in your device settings, but certain features may not work without them.

We process your information for the following purposes:

• To operate, maintain, and improve our Services.
• To respond to your inquiries and provide customer support.
• To send you updates, alerts, or promotional communications (with opt-out options).
• To manage your account and facilitate your use of the Services.
• To comply with legal obligations, resolve disputes, and enforce agreements.
• To protect our rights, your safety, and the safety of others.

We rely on one or more of the following legal bases for processing (where applicable under GDPR/UK GDPR):

• Performance of a contract.
• Compliance with a legal obligation.
• Legitimate business interests.
• Your consent (e.g., for marketing communications).

We do not sell your personal information. We only share it in the following circumstances:

• Service providers and vendors: Our hosting and infrastructure providers (e.g., AWS, GoDaddy) may have incidental access as part of their services.
• Legal compliance: When required by law, subpoena, regulatory request, or legal process.
• Business protection: When necessary to protect our rights, users’ safety, or prevent fraud/security issues.
• Consent: When you give us explicit permission.

We do not control how third-party platforms (e.g., Apple App Store, Google Play) collect or use data; they are governed by their own privacy policies.

We retain your personal information while your account is active or as long as necessary to provide Services and comply with our legal obligations.

You may request deletion of your personal information by contacting us at support@apparent.com.
We will review and process requests consistent with applicable laws. Some data may be retained where required for legal, security, or legitimate business purposes. For more information click here.

Our servers are located in the United States. If you access our Services from outside the U.S., your data may be transferred to and processed in the U.S., subject to applicable data protection laws.

We use cookies and similar technologies to:

• Improve functionality and navigation.
• Diagnose and fix technical problems.
• Analyze usage to enhance the Services.

Most browsers allow you to disable or limit cookies. Disabling cookies may impair certain features.

We implement reasonable and appropriate security measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If we learn we have collected information from a child under 13 without parental consent, we will delete it promptly.

For users in the EU/UK, the minimum age may vary by country (usually 16). We comply with applicable age-related data collection rules.

Depending on where you reside, you may have the following rights under GDPR, UK GDPR, CCPA/CPRA, and other laws:

• Access, correction, or deletion of your personal data.
• Object to or restrict certain processing.
• Data portability (receive your data in a machine-readable format).
• Opt-out of certain disclosures or sales of personal information (we do not sell data, but you may still request opt-out).
• Withdraw consent where applicable.

You can exercise these rights by contacting us at support@apparent.com.

Our Services may contain links to third-party websites. We are not responsible for how those sites handle your personal information. Review their privacy policies before sharing your information.

We may update this Privacy Policy periodically. If we make material changes, we will notify you by posting the updated policy and revising the “Effective Date.” Continued use of our Services constitutes acceptance of any updates.

If you have questions or complaints regarding this Privacy Policy, please contact us at:

Apparent Inc.
Email: support@apparent.com
Mailing Address: 5 Hamilton Landing #160, Novato, CA 94949